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We would love to hear from you ~

About & Responsibility

Flash Jewellery is a contemporary demi-fine jewellery label designed to empower the modern woman, creating a series of easy-wearing and effortless styles with the desire to redefine your jewellery essentials. 

Consciously refined with the subtle suggestion of lived-in luxury, Flash Jewellery focuses on collections that effortlessly combine modern-day confidence with handcrafted classics. Proudly encompassing a purposeful return to seasonal collections that champion longevity, the label—founded by Kiwi designer Nina Gordon—is guided by intuition and balance, redefining the concept of jewellery essentials and layering the process with depth, technique, and thought. 

Flash Jewellery is consciously hand made in small batches by skilled artisans using only high quality, ethically sourced and recycled metals where possible. The manufacturers, who are located in Jaipur, India, are part of the Responsible Jewellery Council.

Humble Beginnings

Nina, a metalworker-turned jewellery designer who began working with metal from a young age at her father's car parts garage. Nina went on to do silversmithing and work within the metal design industry and Flash Jewellery organically evolved as a creative outlet combining her interests in both metal and fashion. 

“Since starting Flash in my dad's garage back in 2014, my aim was to create jewellery which makes the wearer feel amazing, modern, strong and empowered. Reflecting on our journey, I’m proud to say this ethos is still echoed daily.”

Still sketching everything herself, Nina’s process remains a very hands-on practice, allowing her to transfer her extensive knowledge into each design. Creating refined & classic collections that are beyond beautiful basics. 

A Side Note....

“Most don’t know, but the name ‘Flash’ is derived from the nickname given to me from friends and family. My surname is Gordon and ‘Flash Gordon’ became a running joke (like the superhero!) from here on, the nickname Flash stuck. Years later when deciding to begin the label, this namesake was the obvious choice and Flash Jewellery was born. Flash is an extension of myself and I hope all pieces empower and connect with the wearer.”

- Founder and Designer Nina Gordon.


Our Jewellery & Responsibility


Flash Jewellery is consciously hand made by skilled artisans using only high quality, ethically sourced materials and recycled metals where possible. 

As a small business we continue to every day make conscious decisions and choices that echo our core values & ethos. Understanding our impact as both producer & consumer, we aim to create sustainably, produce ethically & practice responsible processes. 

    2. DESIGN



    We acknowledge that in our position, it is our responsibility to educate & encourage others to adopt a similar approach, continue to make thoughtful changes to our practices and learn as much as we can.

    Together we are working alongside our manufacturers, who are based in Jaipur, India, to produce & manufacture our jewellry in a way which is sustainable, ethical & responsible. Our manufacturer, who is certified by the Responsible Jewellery Council (RJC), has implemented responsible & ethical processes in their factories that are echoed in our very own ethos as a business.

    From utilising recycled water captured via a rain water harvesting system back into their manufacturing processes, to planting around 2,000 trees surrounding their factory in the past 3 years - these are the small contributions & conscious decisions that align true with our own value to create & produce sustainably.

    Our Byron Bay studio, warehouse, showroom and office is solar-powered & we participate actively in recycling our spent materials to reduce our input into landfill. We are aiming to be a plastic-free business & consciously make decisions in our day to day operations that will minimise our environmental footprint, wherever possible.


    Every one of our Flash Jewellery designs is created in-house with craftsmanship, classic & essential qualities in mind. We value longevity in our collections; and design our pieces to be timeless, to transcend seasons and remain a core part of your jewellery collection forever.

    Still sketching everything herself, our Designer & Founder Nina Gordon, has stayed true to a design process which remains very hands-on, allowing her to transfer her extensive knowledge into each piece. Creating refined & classic collections that are beyond beautiful basics. 

    “When designing I always like to think about the style being a future classic - relevant for a long time, foregoing seasons & being passed on, just like the jewellery my mum has passed on to me.. Holding this value led me to consider what the foundation of Flash is, and from here our Core range was inspired. Our Core collection champions a slower pace, a selection of classic, timeless styles continuously on offer, designed to be a part of your collection now & forever.” ~ Nina Gordon


    Flash Jewellery is consciously hand-made in small batches by skilled artisans using only high quality, ethically sourced metals. From 2021 onwards these will only be recycled metals. These metals, alongside industry guidelines are used to create our premium 14k vermeil.

    Vermeil is a benchmark of quality. 'Vermeil is different from regular ‘gold plated jewellery’ as to be legally called ‘vermeil’,or considered as ‘true vermeil’ it has to comply with US standards: 
    • The base metal must be pure silver or 925 sterling silver 
    • Gold plate needs to be 2.5 microns thick or higher 
    • Gold karat needs to be 10k or higher

    We use 14k gold for the majority of pieces in our collections. 14k gold contains 58.6% gold with a 41.4% alloy content (our jewellery does not contain nickel). The addition of alloy increases the hardness of the gold & makes it perfect for jewellery - durable & able to withstand wear, whilst retaining a beautiful, soft colouring.

    We are very fortunate to work closely with our manufacturers in India. Machinery & technology available to them means that regular testing of precious metal and gold plate thickness can be carried out, in turn ensuring that we continue to produce quality pieces that meet industry standards.

    Our manufacturers are part of the Responsible Jewellery Council (RJC) which ensures working conditions and processes remain transparent and are regularly audited within their business.

    Contribution towards the RJC ensures our manufacturers have access to regulated industry guidelines & support facilities, thus enabling them to continue their commitment to providing the living wage to all workers, embracing diversity & empowering women in the workplace.

    Our manufacturers have converted traditional work processes and skills into a modern format so as to provide their workers with a healthy & safe work environment. Installation of an Effluent Treatment Plant (ETP) within their factory removes hazardous chemicals from any production wastewater and the introduction of a Solar Energy Plant now means that renewable energy can be utilized throughout the entire manufacturing process.

    Responsible practices, ethical production and sustainable processes; attention to these values ensures quality craftsmanship in all of our pieces and fulfils our responsibility to provide a product which is thoughtful & sustainable.



    We’re forever improving our packaging; evolving and adapting it to become more eco-friendly and to have reusable purpose.

    All Flash Jewellery pieces come with a jewellery pouch that has been created by hand in natural linen and silk fibres. These pouches have been designed to be reusable; perfect for storing your jewellery in your handbag or for travelling with.

    We have removed the foam or rubber insert from our jewellery boxes and are producing these boxes along with our promotional material using recycled paper/ cardboard.

    In 2021 we are introducing recycled cardboard mailing boxes for online orders; these boxes don’t require tape thus eliminating the use of any plastics, bubble wrap or poly bags in our shipping process.



    As a small business it is our responsibility to incorporate sustainable, responsible practices into our processes. 

    From 2021 onwards we will only be using recycled silver and gold; preserving what materials are already on offer and not contributing to mining earth's resources.

    We are committed to working with precious metals that hold their value, can be used over and over again and have the ability to be recommissioned to take on a new life.

    Introducing a repair & re-plating service alongside our brass buy-back scheme will ensure longevity is invested in & maintained in all of our pieces. Recycling unwanted styles will allow us to close the loop in our processes and give these styles a second life.

    We save all jewellery, components, parts and spares (some could say Nina has a collecting problem!). All these parts are remade into new pieces inhouse or kept for repairs. Items with slight defects are not wasted, instead sold via our yearly sample sale.

    Faulty or broken items that we’re unable to repair are all sent back to our manufacturer; these pieces and parts are melted down, purified and recycled, giving them a second life.

    We believe there is a use for everything ~ nothing is disregarded.

    We will always strive to work & align ourselves with other like minded people and businesses; together we recognise that although some changes are small, they are still hugely significant in the big picture. 

    We will continue to stay true to our values & ethos, creating seasonless collections & forever styles for our customers to enjoy now & beyond.

    We’re not perfect but we are continuously working towards being better - progress, not perfection.

    In addition...
    Jewellery doesn’t discriminate & neither do we. Regardless of culture, skin tone, body type, gender, age or religion - we're inclusive.